
Unlock Free College Applications in Texas: How Families Can Maximize Free Application Week
For the first time ever, Texas students will be able to apply to all public universities in the state for free. Free College Application Week in Texas runs October 13–19, 2025, and it’s an unprecedented opportunity for families to save money…

How to Use the Common Data Set in Your College Search
Most families don’t realize the single most useful admissions resource is publicly available — for free. It’s called the Common Data Set (CDS), and it’s the “most helpful three words” you can learn as you start the college search…

How to Build a College List That Fits You
Building a thoughtful college list—one that balances aspiration with realism—can save stress, increase options, and even reduce costs.

Should You Submit SAT/ACT Scores?
In today’s ever-changing world of college admissions, one of the biggest questions facing families is this: If my teen has an SAT or ACT score, should we submit it—or hold back?
Welcome to the era of test-optional policies. These policies…

Understanding Holistic Admissions: Beyond GPA and Test Scores
In today’s competitive college landscape, many parents are surprised to learn that top grades and high test scores alone no longer guarantee admission. Colleges and universities are increasingly turning to a holistic college admissions process…

Need Blind, Need Aware: What Parents Should Know
As your family navigates the college application process, you're likely thinking about academics, campus culture, and financial aid. But one important factor that often goes overlooked—yet can play a significant role in admissions decisions—is…

Stretch, Target, Safety Schools: How to Build a Smart College List
When your child starts the college search, you'll quickly hear terms like stretch, target, and safety schools. These categories are more than just buzzwords—they're essential tools for creating a balanced college list that leads to real options…

“Why Us” Essays: The Do’s and Don’ts of “Why Us” Essays
Whether you are applying to UT Austin, Rice, Michigan, USC, UChicago, NYU—or any other selective school—this guide will help you avoid common mistakes and craft a response that feels specific, personal, and compelling.

Addressing Application Stress: Strategies for Students and Families
When College Dreams Meet Overwhelming Pressure
As spring rolls in, so does an invisible weight for many high school juniors: college application season is around the corner. This should be a time of excitement and opportunity. But for many…

How the Rise in Early Action Applications Is Changing Admissions
College admissions are evolving, and one of the most significant changes in recent years is the rise in Early Action (EA) applications. More students are choosing to submit their applications earlier, seeking potential advantages in acceptance…